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GOOGLE ADS / SHOPPING

Shopping Campaign — Light Keepers Bookstore

Once the Merchant Center account was approved, I launched and tuned a Shopping campaign against the cleaned product feed — bidding, product groups and feed titles all iterated on weekly performance.

RUNNING
Shopping Campaign — Light Keepers Bookstore website preview
ROLE
Google Ads / Feed Manager
YEAR
2026
STACK
Google AdsShopping CampaignsMerchant Center Feed

What I built

  • 1.04k clicks / 2.61k impressions
  • $0.15 average CPC at $157 total spend
  • Feed titles and product groups optimised for intent

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